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Ceenex Competitive Strategy Training Camp

Change the Way of Growth , Improve Ability to Gain Profits

Over 6,000 Entrepreneur Trainees in the Past 10 Years

Entrepreneur Trainees

Leng Youbin
Chairman of FIRMUS

Deeply insipired! I now realize the causes of competition problems in our company in the past. We should take customers as our high priority. I also got to know the importance of mind capturing. I will spend more time studying competitive strategy moving forward.
Dong Jinggui
Chairman of Yadea Technology Group

Brand is the key to the success of an enterprise, and competitive strategy is the key to the success of a brand!
Li Xiang
Founder of Autohome.com.cn
Founder and CEO of CHJ Automotive

The biggest benefit of this class is that Ceenex constructs an effective methodology from the entire positioning and business warfare system. You cannot master such a methodology by merely reading the book.
Ye Fangying
Pigeon China
Director & Vice President

Mr. Xie Weishan explains complex concepts in simple terms. I benefited a lot from the class, and believe it will have a huge impact on the strategy of our company!
Chen Kaixuan
President of Liby Group

I have learned a lot from the competitive strategy course. Now I have more in-depth understanding of competitive strategy, and have a much clearer idea about the strategy of various brands of Liby Group.
Zhang Bin
Chairman of Guangyuyuan Chinese Herbal Medicine Co., Ltd.

Our biggest problem in the past was we always said our products were the best, but actually this is not necessarily what consumers want to hear. This is what I inspired most from studying competitive strategy.

Introduction of Lecturers

Xie Weishan
Founder of Ceenex Strategy Consulting Chairman

Together with Xu Lianzheng and Yao Rongjun, Xie Weishan has developed the Ceenex Competitive Strategy System building on the consulting practices with over 100 companies in nearly 20 years, and has successfully helped more than 10 enterprises to achieve growth in recent years, including 9 industry leaders like FIRMUS, Bosideng, and Yadea, among which 5 companies have acheived revenues of over RMB10 billion.Since 2010, Xie Weishan has been committed to disseminate latest practices among entrepreneurs through Peking University, Shanghai Jiao Tong University, and various forums, benefiting over 50,000 entrepreneurs so far. Xie Weishan participated in the professional interpretation of the book Great Competition - Competitive Strategy Practice Cases of Chinese Enterprises. His translation works include book series such as Marketing Warfare, Positioning: The Battle for Your Mind, and Marketing Revolution.
Xie Hongda
Partner and Chief Strategy Officer of Ceenex Strategy Consulting

Served as strategy advisor for dozens of enterprises, of which 1/3 are public companies and 1/3 are companies with revenues of more than RMB 6 billion. Accumulative communication cost is close to RMB 3 billion. Consulting clients include Yadea Holdings, FIRMUS, CredEx Fintech, IdelB Car Refrigerator, Bosideng, and Zhuyeqing.

Syllabus

Course Participants

In the past 10 years, over 6,000 enterpreneurs have attended the competitive strategy class